Apple Macintosh Marketing Story: Fact & Fiction
[Recorded: January 22, 2004] It was the autumn of 1983. Business Week magazine had an IBM personal computer on its cover, with the ominous words, And the winner is…IBM. Apple Computer was in a world of hurt. The Apple II had lost its competitive edge. The Apple III was a sales disappointment and the Lisa, introduced in January 1983, was a financial failure. Great expectations were being placed on the Macintosh, scheduled to launch on January 24, 1984. Yet there was skepticism both in and …